Telecommunication

RADVision

In today’s world of high-tech abandon, RADVision stands out as a company of substance – it has sales, customers and, most importantly, a proven product line.

RADVision is a leading provider of products and technology that enable real-time voice, video and data communications over packet networks, including the Internet and other networks based on the Internet Protocol (IP).

RADVision's customers include major telecommunications providers worldwide, such as Cisco, Alcatel, France Telecom, Siemens, Polycom, and HP. They use RADVision products to develop solutions that enable enterprises and service providers to use next generation packet networks, for real-time, voice and video communications.

"We provide the infrastructure that allows computer networks to run voice and video, and we license our technology to over 300 leading companies in the communications industry," said RADVision CEO Ami Amir.

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RADVision was founded at the end of 1992 by Amir, who had the foresight to identify computer networks as the next-generation communications infrastructure.

"I saw that computer networks would become dominant, and it made sense to transfer existing telephone and video solutions to them," he said.

Just two years ago," Amir explained, "people did not believe it was possible to run voice and video over computer networks. Today there is agreement in the community of users that the next generation of networks will be packet-based, and designed for converged services, which will include computer, voice, and video communications."

Voice over IP is forecast to become a $7 billion business by 2004, up from $1 billion this year.

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In March of this year, RADVision issued an initial public offering of 22 percent of its shares on NASDAQ (RVSN). The shares were priced at $20, and reached a high of $65 during the first day of trading.

For the six months of fiscal 2000, RADVision’s revenues more than doubled to $18.2 million, up from $7.4 million in the same period last year. Revenues totaled $17.6 million in 1999 and $8.9 million in 1998.

Investment in research and development, sales and marketing reached $15.8 million in 1999. According to Amir, analysts expect the company to exceed $44 million in sales this year, and had expected it to achieve operating profitability in the third quarter of this fiscal year. The company exceeded the analysts’ expectations, when it achieved net income profitability in the second quarter of this year, and announced revenues of $10.2 million.

There are a small number of companies competing with RADVision, but, because the Israeli company was the first to market with its products, it holds a major share of the market, which is located mainly in the US and Europe.

"We have a strict policy of delivering only products that work. We are six months to two years ahead of our competitors," Amir said.

RADVision’s partners include Cisco Systems, NTT-ME in Japan, Siemens ICN in Germany and the US, and Samsung in Korea. The company's success is, in no small measure, due to the strong, long-term relationships with its partners worldwide.

RADVision, which has 261 employees, is constantly introducing new products. The company is currently working on a new software solution, which will allow telecom carriers to run most of their communications over computer networks.

"There is a lot of opportunity out there. The company can grow significantly in the coming years," Amir said. "In the next few years we will continue to do what we are doing now – identify real needs, produce products to fill them, and establish our name in the marketplace."




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